SEO, Web Design & Digital Marketing for Solicitors
There are many law firms and solicitors that think that their skill set and reputation is enough to bring in new clients. This is true, but the number of clients you are going to attract through this process is limited. You can easily improve the business and increase profits by having a solid online presence. Having a good marketing plan in place can help a solicitor attract new clients without having to spend a lot of money. It will help in boosting your search engine rankings, give you the chance of resonating with your target audience, and building a rapport with your prospective clients.
There are many solicitors who have not done this because they assume they don’t need an improved marketing plan for their firm. Increasing your clients will be easy, provided you do it right. One good thing with marketing is the fact that you will know whether something works or doesn’t. You should give it a try and see whether it works for you or not. There are many solicitors that have managed to increase the number of clients by having a good marketing plan. Below are some ideas that will go a long way in helping you with your marketing efforts.
Investing in Good Legal SEO for Solicitors
Search engine optimization has continued to be a great marketing tool for any business or practice because it works. Many people have managed to get great results by investing in SEO. One thing that has made many people choose SEO over other forms of marketing is because it is free. You will need to invest time and effort in the process of making your website SEO friendly and creating content. You can also hire someone to do it for you. Hiring an expert will help you get maximum results because they have experience and know what works and what doesn’t.
If you decide to do SEO yourself, then you need to follow the best practices. Some of the practices include;
– Getting backlinks organically by creating quality content and also placing a call to action for the reader to share
– Linking to high-quality websites in your own content
– Doing keyword research and having relevant keywords in your content
There are many tools you can use to audit the current state of your website in terms of rankings. You will get a detailed analysis and this will give you a rough idea on areas you need to work on.
Creating Specialized Pages for Each Service
Solicitors offer a wide range of services. Let’s say they have specialized in family law, there will be prenuptial, divorce, postnuptial, custody arrangements, or estate planning services. They are all under one category, but they are different specialities and people looking for the specific services will want to find them fast.
If you want to get the best results, then you should consider making a page for each of the specialities then having a clickable or drop-down menu that a visitor can click. If you have advertised yourself as a family law firm then a person comes looking for help with a custody battle, they will leave your page if they don’t see it on your page as one of the options. You should not let this happen to you.
Provide valuable content
People will keep coming back when you provide value. Creating extra content will help you in two ways. You will be offering more information to your prospective clients and it gives you room to rank for keywords. Improved rankings will lead to more traffic, which leads to more leads.
Content marketing has become an effective tool when marketing online. Blogging will give the chance of creating new content and stay relevant to the search engines.
Brand building and organic marketing are great, but there are times when it is not enough to take you to the top of the search engine results page. This is why you should supplement your efforts with Pay-Per-Click advertising. Google AdWords has proved to be one of the most effective forms of PPC. Many law firms have been able to see great results by using Google AdWords. When a user searches for a specific query, you are going to appear at the top of the search engine results where prospective clients will be able to see and click on the link.
PPC is effective because it will be targeting people who are already interested in the services you are offering. You need to choose the right keywords because it will improve your conversion rates.
If you want to invest in Facebook Ads, then retargeting is the best option. Start by setting up tracking pixel by Facebook, then run campaigns that target people who had previously visited your website but did not contact you. This will be like giving them the push that will make them contact you.